Behavior intention of low-altitude flight tourists based on the TAM-IDT model

This chapter constructs a behavior intention model for low-altitude flight tourism consumers, incorporating individual factors, interface factors, and external factors based on the applicable analysis of technology acceptance model and innovation diffusion theory (TAM-IDT). According to the data of four significant variables of perceived usefulness, fun factor is found to be the primary attraction of low-altitude flight tourism. From individual factors perspective, innovative tourists are more willing to try low-altitude flight tourism projects and undertake safety, health, time, money and other risks. From the external factors, social image and friends' recommendation have a positive effect on tourists' emotional attitudes. From the perspective of interface factors, perceived external control has a significant positive impact on perceived ease of use, but has no significant impact on perceived risk and behavior intention. Then, conclusions and management implications for low-altitude flight tourism products providers were given.