A reciprocal and longitudinal investigation of the innovation process: the central role of shared vision in product and process innovation teams (PPITs)

Abstract This research longitudinally investigates the innovation process by examining the relationship between innovation effectiveness, shared vision, and product and process innovation team (PPIT) dynamics in the innovation process. The research was conducted with a sample of 71 PPITs. Results indicate that when teams are charged with implementation of sophisticated innovation, a complex set of team dynamics is set in motion. Our results indicate that innovation effectiveness and shared vision are reciprocally and longitudinally related and that shared vision and team dynamics are also reciprocally and longitudinally related. As such, this research suggests that shared vision occupies a core role in the team innovation process. Copyright © 2004 John Wiley & Sons, Ltd.