When an Ad'S Influence Is Beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused By Incidental Ad Exposure

Journal Article When an Ad's Influence Is beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused by Incidental Ad Exposure Get access Stewart Shapiro Stewart Shapiro Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 26, Issue 1, June 1999, Pages 16–36, https://doi.org/10.1086/209548 Published: 01 June 1999 Article history Received: 01 March 1998 Revision received: 01 January 1999 Published: 01 June 1999